Monday, June 1, 2009

If I were him, I'd be pissed and walk out too


Recap: Last night, at the 2009 MTV Movie Awards, Sasha Baron Cohen flew in from the rafters wearing only a thong, knee-high boots and wings to present the Best Male Performance Award. Instead of swooping onto the stage, Cohen hovered above Eminem, who was sitting in the audience with his entourage, and proceeded to fall head-first onto Eminem's lap. While Eminem was obviously disgusted and struggled to free himself from this involuntary '69', Cohen seemed rather calm.

The debate that seems to be circulating the pop culture world is whether this incident that happened at the 2009 MTV Movie Awards last night was staged or not.

So what do I think?

I think that maybe Cohen's camp probably planned to land on Eminem but failed to let Eminem in on the joke.

But is this really a joke?

If anything, it did create a buzz in the media world.
This works fine for Eminem, whose latest album 'Relapse' was released two weeks ago. The encounter reminds the world of his angst that Mathers is so well known for. It proves to show us the very reason why so many people fell in love with Eminem and his clever lyrics over sick Dr. Dre-produced beats as listeners felt he was speaking for all them and really understood the reality where the average person lives in. It also shows Eminem as a very 'real' rapper that hasn't softened during his time in the media spotlight; he's willing to be the person he is, not what should be expected of him.
For Cohen, his much anticipated movie 'Bruno' is slated for release this summer. A follow-up to his Golden Globe nominated role in 'Borat', his 'Bruno' character shows us that Cohen has the balls to be the most outrageous character onscreen. He fully embraces his carefully crafted personnas. With what looks to be a very competitive summer movie season ahead, this escapade with Eminem keeps people talking about Bruno .
It also worked for MTV too. They got the much anticipated Eminem comeback performance before he walked out on the show. The whole incident kept people talking about the show even after it was all over and done with. In addition, the constant 'MTV name drop' that happens during those water cooler conversations, can only help the network.

Joke or not, it proved to make the awards show very interesting and told me that there was more to movies than 'Twilight' (Could that movie win any more awards last night?)

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